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Florida Breaks Record for Highest Visitation in State History

Florida remains a popular destination for travelers “despite the federal government’s attempts to keep the economy stagnant,” the governor said.

TALLAHASSEE, FLORIDA — Today, VISIT FLORIDA estimated that Florida welcomed 137.6 million visitors in 2022, an increase of five percent over 2019 and 12.9 percent over 2021.

Florida welcomed 33.2 million travelers between October and December 2022, marking a six percent increase from Q4 2021 and the sixth consecutive quarter of overall visitation, surpassing pre-pandemic levels. According to VISIT FLORIDA, 30.1 million domestic visitors traveled to Florida in Q4 2022, representing 21 months of domestic visitation growth from 2019.

“People continue to make Florida their vacation destination because they know that in the Free State of Florida, they can enjoy all that we have to offer without mandates or restrictions,” said Governor DeSantis. “Despite the federal government’s attempts to keep our economy stagnant, Florida’s freedom first approach has created an environment that attracts new visitors, fosters new businesses and drives our economy forward.”

VISIT FLORIDA President and CEO Dana Young said that Florida continues to dominate the travel market, despite the fact that overseas visitors remained at levels 28 percent lower than in 2019 due to “heinous visa wait times and irrational mandates imposed by the federal government.”

Additional highlights from VISIT FLORIDA’s latest visitation estimates include:

  • Florida welcomed 2.0 million overseas travelers in Q4 2022, an increase of 35.5 percent from Q4 2021.
  • Canadian visitation to Florida during Q4 2022 accounted for 1 million visitors, an increase of 278 percent from Q4 2021.
  • Air travelers accounted for 38 percent of Florida visitors, compared to 41 percent in 2019.
  • Hotel room nights sold at Florida hotels increased by nearly 13 percent in 2022 compared to 2021. Occupancy rose by 9.4 percent to 70.5 percent as demand growth significantly exceeded the expansion of supply.

In 2022, 7 million overseas travelers came to Florida, an increase of 73 percent over 2021. But overseas visitor levels were still lower than in 2019 because of long wait times for visa interviews and issuance.