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Target Promises to Tone Down Pride Month Advertising Next Year After Boycott Losses

The retail chain lost nearly $14 billion amid recent boycotts over the company’s radical support for the LGBTQ agenda and alignment with a satanic clothing designer.

MINNEAPOLIS, MINNESOTA — Leadership from the retail giant Target have pledged to “modify” next year’s celebration of homosexuality and gender confusion during LGBTQ “Pride” month in June 2024.

Target's chief growth officer Christina Hennington told Newsweek that the company will still champion the LGBTQ cause next year, but with “modifications.”

“Pride is one of many heritage moments that are important to our guests and our team, and we’ll continue to support these moments in the future,” Target CEO Brian Cornell said.

Cornell qualified the pledge of LGBTQ support by noting that the company will be more “mindful of timing, placement and presentation” than it was this year.

In early June, the company lost $13.8 after posts on social media went viral exposing Target’s clothing line that sought to normalize and celebrate children who are confused about their gender. One of Target’s designers was also exposed for promoting Satanism in his designs. ‌‌


Just weeks before Target’s stock torpedoed, Bud Light’s paid promotions with gender-confused activist Dylan Mulvaney cost the beer iconic company an estimated $15.7 billion. Other iconic American brands – including The North Face and the Girl Scouts – faced backlash over their celebration of homosexuality and gender confusion in June.

For years, Americans have looked the other way when their favorite companies deride traditional values and virtual signal to those on the ideological Left. This forbearance is dwindling, however, as the aforementioned national boycotts reveal.

Additionally, conservatives and moderates now have better access to non-woke alternatives than ever before.

PublicSq. (Public Square) – an app and website that boasts the largest platform of patriotic, pro-America businesses the nation has ever seen – climbed the charts in the App Store in the wake of this summer’s rainbow fatigue.

In May, PublicSq. catapulted to #2 among shopping apps and #4 among all free apps worldwide. Today, PublicSq. has over 1.4 million consumer members and more than 65,000 businesses on the platform.

Founder and CEO Michael Seifert insists the app’s success has come from a hyper-politicized marketplace.

“I’m not trying to hyper-politicize the marketplace. We’re building something in response to what they’ve done,” Seifert told podcaster Andy Frisella in June.

Faced with the possibility of significant monetary losses, business executives may soon have to decide between making a profit or listing their pronouns.

“For many years we just screamed ‘Boycott! Boycott,’” Seifert added. “It doesn’t carry the same weight unless you have something else to land on. We’re trying to be that landing pad.”